"You can't teach an old dog new tricks" in this case old is 41, the dog is an editor-in-chief of one of the most popular fashion magazines, and the tricks are tweets. Lucy Sykes and Jo Piazza teamed up to write one of this summers most talked about novels, The Knockoff about a middle aged fashion editor returning to work after a six month medical sabbatical to find the empire she dedicated so much time to build, has drastically changed. For millennials, it's humorous to see the complexities of older adults attempting to adapt to the social media we take for granted. For the older audience, you will undoubtedly be able to empathize.
The book is a quick and easy read. It's slightly predictable but still manages to be entertaining. It's a very harsh look into the new collaboration between the fashion industry and tech worlds and how convenience is threatening to ruin all that we fashion junkies hold so dear.
I have a few minor criticisms of the book, which contain slight spoilers. First I would argue that, at parts, you found the main character to be frustrating and a slight pushover. The amount of things she allowed her former assistant, turned colleague, Eve to get away with was rather far fetched and I found it unlikely that such a successful career woman would allow someone to take such careless liberties with a magazine she held so dearly. I know I personally would have stopped biting my tongue about 50 pages in. Secondly, if it weren't for the topical and constant references to current apps and websites, the book felt as tough it was written for a different time (when people in fashion still wore Juicy Couture velour and Herve Leger bandage dresses). Nonetheless, it was a cute storyline and the ending was satisfying. It might not be a 'can't miss' but it's not entirely a 'must skip' either.